PRONTO for Sale

Not much information about this company can be found online. I was surprised to learn a bit about the background when talking to our old watchmaker in Hong Kong. He obviously knows the "resurrector" of the brand: an old Cantonese business man that had bought the rights to a couple of Swiss brands that disappeared in the "Quartz Turmoil" in the 70ies and revived them in the 80ies. Also since seemingly none of the heirs is really interesting to continue the watch business with the passion of the "old man", it seems that some of those brands are quite inactive now.
The FHS (Federation of the Swiss Industry) defines Swiss Made like this. In a nutshell: the movement of the watch should be assembled in Switzerland. Also the fitting into the case, the mounting of dial and hands and the quality control are carried out in Switzerland. 50% of the watch movement caliber have to be manufactured in Switzerland.
As you can see the definition above leaves some room for companies where to setup their workshops. Intuitively I would have labeled the PRONTO brand like the Sandoz Hong Kong brand "Swiss Movts, assembled in HK". However the dials of our incredibly affordable PRONTO models say "Swiss Made" and thus I have to believe that the company adheres to the FHS standard definition. I also know that the FHS and the Hong Kong watch industry work together closely. After all the Hong Kong manufacturers need the Basel Watch Fair as an exhibition platform. Thus I believe, that a company could not print wrongfully "Swiss Made" on their dials without the FHS interfering.

SOLD OUT! Sorry, there will be no more new stock

New PRONTO
TROPIC MASTER

SILVER

Day-Date-style on a great looking President-style solid links bracelet.

Swiss ETA Automatic Caliber 2836-2, gold colored with display back!

Movement is handwinding and hacks

Swiss Made

Mineral Front and Back
Screw-down crown
100 m WR
(the back only says water resistant, but we are confident the watch has 100 m WR because of the screw-down crown)