5 Swatch Chronos and 1 Scuba, ca. 1991 - 1993

In the early 90ies

Collecting these chronos was one big craze. People waited the whole night in front of some shops to catch a new arrival. I never queued, but when buying expensive watches, watch shops would normally ask whether you wanted a Swatch Chrono. They kept some in their cache for their regular customers. It was one crazy Swatch collection time. There was a new Swatch shop that re-sold Swatches. Prices went up to CHF 500 for current Swatch Chronos just because there was not enough supply.