MOVADO was the first watch at MoMA
Since then, many watches have made it into the Museum of Modern Arts in New York. The MoMA has by the way an online shop where you can buy many of the watches. The selection is quite interesting there. When I visited the cybershop for the first time, I fell in love with a Max Bill (Bauhaus) Junghans watch. A real beauty. Max Bill worked in Zurich where I have been living for 20 years and I especially liked one public swimming pool he designed.
This MOVADO's specialty is probably the fact, that the strap is led through a lot in the case.