Not really a watch brand, but an electronics shop, the Swiss Radio Shack
Other Interdiscount Brands
Why bother to present Interdiscount
I like this automatic Intermatic watch in the resin case with display back and GMT Bezel - it is pleasant to wear and incredibly light. Plus - believe it or not - it comes with an ETA movement! I just checked my old notes, the watch was sold at CHF 79 ca. 1990 making it less then USD 50.
This ETA Cal. 2781 was listed on the ETA Mechanical Movements page of Borel & Frei for USD 42.95 (November 2001). You would have to wear it once, to share my enthusiasm. This watch is so unbelievably light and this is one of the most comfortable resin straps I have come along. And unlike many Casio (rubber) straps, it is still perfect after almost 2 decades. Just proves that a great watch does not have to cost a fortune.
The Quasar was a trade name from Interdiscount for all Eastern watches they imported. The Swiss "Radio Shack" was one of the first companies to buy all sort of stuff in Hong Kong and further East. I think this Quasar caliber - which is in fact a Miyota 1L.11 - was also used by Casio and a lot of other brands. I am quite sure this is the single most produced analog-digital watch movement ever. The only disadvantage, the center of the analog hands is pretty high. Thus the OEMs do not have a chance to use skeleton hands that would sweep over the digital display. Skeleton hands that overlap the digital display are today almost a standard.
This very popular movement was a break-through when it first appeared in the late 80ies. Time, Calendar, Dual Time, Alarm and Chronograph were for the first time available in USD 5 watches. The movement cost must have dropped to a fraction of a USD after the first million had been produced.