CAMEL TROPHY Multichrono 50m

In 2011 Bronce color had become quite popular
so once again this watch matches the zeitgeist. CAMEL TROPHY was a very successful advertising strategy back in the 70ies and 80ies. I remember well how everyone wanted to participate in one of those cool CAMEL TROPHY races. Crossing the jungle and rivers with Jeeps and wearing CAMEL TROPHY apparel. RJR had managed to create a real industry around the cigarettes. This probably was one of the most successful advertising campaigns. At the time it was necessary to come up with something good because the "Marlboro Man" was an equally brilliant campaign at the time.